An End That's Nigh

Yes we have plenty of craft beer trends that are out there. We also have such trends in social media. One of the most popular and visible out there is the boatload of Untappd check-ins that get posted to social media accounts on a daily basis.

Something I've noticed over the past few months is that more and more people are filtering them out of their feeds via certain applications that have such a feature. I brought up the point on Twitter late last week, in terms of the end of Untappd check-ins posted to Twitter feeds and got an interesting response from someone.

@burghbeersnob nope, never going to happen, sparks too many awesome beer convos for me to stop.
— Bub(@BubOhioBeer) March 8, 2013

That's actually an interesting take on the issue. If used correctly, (i.e. not posting every single check-in to Twitter without adding thoughts and opinions) posting some check-ins to your feed can encourage good beer discussion with other users.

So, I no longer think the issue is whether or not the death of Untappd check-ins is imminent. It's whether or not more people will filter them out of their timelines and create an even bigger void that your possible beer discussion is reaching.