There's just some things about craft breweries we follow and drink beer from. Take Lagunitas Brewing in Petaluma, California for example. I love the beer. I might even love the mason jar glass I got in a local trade a bit more.
Still, there's something about the brewery's sarcastic attitude. I'm not saying it's wrong. The brewery is free to portray itself in any way it feels fit. I used to follow it on Twitter, but it got to the point that to where I was feeling that the tweets were in some kind of code. Not much of it made sense to me for whatever reason. I didn't have my decoder ring to get my Ovaltine ad. So, I just simply unfollowed. Not a big deal.
I get the same vibe from quite a few other breweries. I think that many craft breweries are a microcosm of a good portion of their following. It's just a generational thing. I think a lot of the generation that got into the craft movement is really outspoken. Again. not saying that's wrong. That's just what I've observed. Something like Twitter makes it easy for the outspoken ones to be...well, outspoken.
I guess sometimes things just boil over and get taken too far. That certainly isn't that first time that's happened in this country. If you don't have time to click and read the link, Rogue Ales had a very odd career posting to say the least.
I understand that the thing to do in craft beer is to go all-out with your brewing. In some cases, that makes the beer just taste odd to me. I've had a few instances with Rogue brews in my limited experience with beer. Really, really odd brews.
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