Like most humans, my intellectual side s sometimes stimulated when skimming through articles on the internet. I was a journalism student in college. Surprise, right?
An article via CNBC had the typical headline you see about how craft beer is booming and that the sky is the limit for the industry. Yes, it sounds like your typical puff piece before you click on it. This article was a bit different though.
Us journalism kids were always about the sources and quotes used within our stories. Sometimes they make of break your story. For the one I read, a quote is what made this story stick out in my mind.
The quote in question said that it's quite possible that the craft beer industry can one day be very similar to the restaurant industry with many new breweries jumping in and leaving just as fast.
That's amazing when you think about. That's some amazing speed in terms of growth. Also, the thought of such a diverse selection might pose a chance of dissolution of the overall product. That product, in short, is one of the things we all love. Beer.
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