Hide Your Eyes

There's no hiding from the majority of big American brewing ad campaigns on television, unless you're one of the lucky ones without cable. Something tells me that I'd be a lot less cynical if I just did away with a good portion of television altogether. Just listen to the radio.

One thing that's good on radio is baseball. Especially with some crackles of static in between pitches. So, I might then be spared from viewing the big beer ads. I've thrown my fair share of tantrums on here when it has come to the very subject of beer advertisements. The Miller Lite ads with Pitbull. Do I need to continue? In the rare case some of them are actually alright. Take the new Budweiser ad for the start of baseball season.

I actually enjoyed this one. Baseball is a romantic and nostalgic game. It let's us hold on to memories easier than other sports. It's a longer journey. Such an emotional roller coaster when your team is in a pennant chase as I finally got a chance to take in last year.

Baseball is a game that promotes thinking and strategy. Especially in between pitches. A game in which it's actually relaxing to relay such scenarios and outcomes through your head when you watch it. Former Pirates broadcaster Lanny Frattare once said that as an announcer he needed to "Let the game breathe." Do yourself a favor and let the game breath this season. Also, pair the breathing with a fine ale. Go Bucs.