Monday Rant: Loose Speech

A few weeks ago I received a text from my girlfriend (whom is quite beer illiterate and admits this) that asked "what does the word imperial mean when referring to a beer?"

I've never claimed to be any form of a beer expert, but I actually had to consult my Oxford Companion to Beer for the answer to this due to seeing the word "Imperial" thrown onto just about every other beer name out there. Otherwise, you'd think it would come to you a lot quicker since you've drank plenty of beers coined as "Imperial."

After finding the entry in my Oxford Companion, I simply replied that it means that a beer named as such is intended to be set apart and bolder than others of the same type.

That night I went on thinking about (over a few beers, of course) how that enables anyone, even homebrewers that name their beers, to tell others that their brew is an "Imperial." I thought more of this subject yesterday after coming across something referring to an Imperial Pilsner. Something I've never heard of.

When i used to think of an Imperial, the first thinks to my head were darker brews such as stouts and porters. Some darker pumpkin beers could also be included. Now, it seems as if it's just a loose terms casually thrown around as a marketing ploy. Though, I could be wrong.

If an Imperial beer means that it's just bolder and set apart from its brethren then the circle of anything by said name is limitless. Is it not?