Don't Drink the Paint, Sir

This is really interesting. Perhaps this is the the newest fad in American craft beer culture. It seems to have already taken a foothold in Europe. I came across an online article from Time Magazine that made mention of something called "Beertone Swatches."

If' you're familiar with Photoshop then you know what a a color swatch is. In essence, these seem to be exactly what they sound to be. CMYK and RGB codes for colors of beer. As I mentioned earlier, this fad seems to have developed some popularity in Europe with the colors of its beers. It seems to be only be in the beginning stages here in the states. This is evident by the mention of Founders Brewing being one of the first American breweries to get involved in this movement on the Beertone Facebook page.

I interestingly clicked on the Time article because the title made mention of beer colors in home decor. You most likely would have as well. Doesn't the thought of Anchor Steam-colored walls sound tempting? Sadly, the article made no mention of actually being able to buy paint colors yet. Possibly in the future?

I have previously dabbled in this kind of stuff before. The background of this blog (if you're not on the mobile version) is a vivid orange color. That's because I took a photograph of Southern Tier's Pumking into Photoshop and brought out the simple eye dropper tool. I liked it so much that I actually incorporated it into my background.