God Bless Breckenridge

You were most likely watching an NFL game on television when a Coors Light commercial hit the screen and you pondered to yourself what in the world the phrase "Taste the Cold" meant.

For me, it's one of those things where you have to remind yourself to breath because the phrase doesn't make one bit of sense. When I learned about the five senses in elementary school I knew pretty well that you could only feel the cold, but not taste it. Then again Coors Light doesn't taste real great, in my opinion. So, we can obviously see a possibility as to why that phrase was thrown together in the first place. If you can't tell, I don't really like Coors Light.

This isn't the first time I've posted about the advertising campaigns of Breckenridge Brewery. They're well-known for the television ads mocking big market beer commercials. I really can't get enough of them. According to a newer post by Beer Pulse, there is a new set of mockery commercials.

This new ad campaign puts me in the mood for possibly receiving a case of the Breckenridge sampler this Christmas which includes Vanilla Porter and Oatmeal Stout.
 

Monday Rant: Miller 64 Ad Campaign

I'm getting tired of having to sit through these new Miller 64 commercials every other television break. It's already enough that the existence of light beer annoys me.

The song is too catchy and annoying. I always find lyrics from it stuck in my head hours after I've seen the ad. The people depicted in it look like jackasses as well. First, you must give credit to Miller for some excellent marketing. That's how it's done. All of that and the fact that there are people out there that actually believe it's a healthier option.

Just because you consume a beer that's among the lightest in calories on the entire market doesn't mean you can still be a lazy bum every day.

Since I started this blog back in September of 2011 I've consumed more craft beer than I have at any point in my life. I also joined a gym at the beginning of January. I"m down approximately 18 lbs since I joined.

My weight loss certainly isn't because I decided to drink only the cheapest and lightest beer out there. I haven't changed my consumption of beer at all. I actually got off of my rear end to do something somewhat active. It's not like I put together this Schwarzennegger-esque workout either. I just try to be active and watch what I eat a little more closely.

By all means, keep thinking you're drinking of light beer will help you keep weight off if you're still a couch potato. I just hope you know that the next time you chug down six or seven beers and then to decide to consume half of a pizza with your buddy that once your liver is processing alcohol (regardless of what you drank) you're putting on weight once you choose to scarf something afterwards.